From their humble beginnings in Oregon, Nike have rose to become a globally recognised brand. The company began as a distributor for Japanese shoes, predominately selling out of the back of one of the founder’s cars. Originally known as Blue Ribbon Sports, Nike has transformed from an independent shoe distributor to one of the largest sportswear suppliers in the world. They have not only created the infamous slogan “Just do it” but have dedicated their power as a global brand into influencing the sportswear world through their community impact and sustainable innovation projects.
Nike are known for their innovative thinking, from their products to their actions. “At Nike, we believe it is not enough to adapt to what the future may bring – we’re creating the future we want to see through sustainable innovation” (Mark Parker, President and CEO, NIKE). This ‘creation’ of the future is seen through their three key goals; to minimise their environmental footprint, to transform the manufacturing game and to unleash human potential. Alike other big-name companies, such as Adidas, Nike have focused their efforts on understanding their environmental impact on the world by identifying strategies to “use less, use better and use again”. This is combined with their goal to transform manufacturing through sustainable labour innovation – investing in highly skilled and valued workers – and investing in new technology that can benefit both their products and workers.
The final goal is seen throughout their company, as every product produced by Nike is more scientifically advanced than the last. For example, one of their latest products, the Women’s Nike SB Bruin High, is the first Nike skate shoe designed for women. This shoe has been created through the surveying of multiple women skaters who fundamentally came to the conclusion that the shoe needed to be a shoe that is “built for a woman’s foot that doesn’t compromise performance or require modification”. And this is exactly what Nike did – unleashing human potential through the inspiration of their consumers.
Competing with Adidas for top dog, Nike has secured some well-known sporting names in the last few years. Portugal’s Christiano Ronaldo and GB’s Wayne Rooney to name a few. By sponsoring some of the biggest names in the sporting world Nike is able to use their power as a global brand to influence the world through their spokesmen and women. Not only this but they are able to get their infamous Nike ‘swoosh’ logo out into the world through some of the biggest football championships such as the World Cup. Nike has been able to dominate the sporting world, alongside Adidas, as throughout the years this supplier has signed and supplied big-name teams from Barcelona FC to Chelsea FC.
Here at Soccer Direct FC, we offer Nike’s latest 2017/18 range of match wear and training wear. Each kit currently supplied by Nike offers the versatile option for long sleeve or short sleeve jerseys, from the simplest design (Park VI) to some more bold designs (Sash). Each kit is available in a range of eye-catching colours to suit any and all teams wanting to sport this notorious brand. But do not fear, choosing Nike for your team will not break the bank. With other 3,900 coaches around the world and more than $10 million in community grants, it is obvious that Nike has community at mind which shows in their range of pricing strategies. You can snap up an adult short sleeve jersey for as little as £10.47 each here at Soccer Direct FC. Combine this with their inexpensive shorts and socks range and you can kit your entire team out in the same styles as world champion football teams.